Don’t waste hot prospectsĬreating a prospect database that includes the email addresses of people offering authentic sales potential is the lifeblood of any business. Your emails need to justify their existence and get the attention of your targets in a way that’s impossible to ignore. Just the very fact you exist and you are “checking in” is not an incentive to buy again, or pop back in your store. If you haven’t heard from your prospects for a while, you have to give them a reason to get back in touch. The ones which seek to re-establish contact with leads that are going cold over time can sound blatantly desperate. If you have recently made a purchase or connected with the company represented in the “check-in” email, such a lightweight form of communication can appear mildly superfluous. Good manners? Good practice? Little gentle nudges? Possibly, but some would argue that they can be at best ineffectual, and at worst counterproductive. “It’s been six months since you bought our goods, so we hope you are still happy.” “We’ve not heard from you for a while, so just to remind you what we do…” “Just checking in to see if you are pleased with your recent transaction….” You had some sort of connection with a company, and soon after you receive a perky communication to say “hi” and remind you what they do. You’ve probably received a few “check-in” emails yourself. This makes them very easy to irritate and disenfranchise. So, if you find yourself itching to whizz out a quick “check-in” email, you might want to read this guide first.Ĭonsumers and decision makers are bombarded with information these days – a tsunami of marketing messages hits them from all angles, including their email inboxes. In fact, the least effective and the blatantly unnecessary ones are the easiest to write. That isn’t an excuse to use them with ill-conceived abandon. Emails represent a great mass communication tool for sales, marketing, and engagement, at little or no cost.
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